Personal Brand is buzzword of the moment but it’s obviously talked about or a reason – because it’s important. Much like building a business brand, personal branding follows similar principles and first impressions mater. Like a logo and colour scheme your profile pictures informs people’s opinions about who you are and what you represent, amongst other things.
Of course there’s much more to personal branding than simply having a killer headshot but hey I’m a photographer that’s the bit that I’m an expert at. I’m going to give you my Photo Heads intro to the elements of your personal brand that should be reflected in your headshot.
KEEP IT REAL
Authenticity is a must for successfully building your personal brand. If you want people to buy into you then they need to believe in what you’re saying to them, which means that you need to believe it too. Be sure what your values are what you stand for stay close to these underlying ideals.
KNOW YOUR ONIONS
Make sure you know what you’re talking about. There’s no point producing a series of videos, writing content and tweeting about a subject if you don’t really know what you’re talking about. Being passionate is obviously important but so is knowledge if you want people to trust you.
BACK IT UP
It’s one thing telling people that you’re so hot at what you do if you don’t show them. It’s a bit of a cliché but actions speak louder than words so don’t get too focussed and telling people what you can do, show them.
WHAT THE HELL DO YOU DO ANYWAY?
I suppose it’s a bit pointless building your personal brand if it isn’t clear what you do or what you can offer people. Avoid being too abstract and make sure that it’s clear what people will get from you. Business get this wrong a lot and so do people. How many times have you visited a website and wonder what the company is peddling? Don’t be that guy or gal.
Get yourself noticed. Don’t just copy somebody in your industry that you want to be like, you’ll just end up looking like a watered down version of your competitors. Find and define your own identity, be different and stand out.
BRING IT ALL TOGETHER
There’s more to building a personal brand than the points I’ve touched upon above but these are all things that you should be considering when taking your profile picture. Think about who you are what you do, what you want to say and how you want to be perceived. Then make sure that the location and your outfit, reflect this. You might also want to incorporate little subtle props as subliminal messages into the picture and as much as I’m a big advocate for looking at the lens in your headshot there might be times to have a portrait where you’re looking away.
So instead of taking a selfie in your car, or a webcam pic at your laptop stop and think about your personal brand. What do you want people to know about you and then how do you present that in one a photograph?
So give me a shout if you want help with your headshot or or commercial/corporate portrait.