If you’ve read any of our previous blogs you’ll know that the Photo Heads approach to Food Photography (as with all forms of commercial photography) is to avoid the standard brightly lit, bland digital looking images. Last week we spoke about creating stylish contemporary approach to photographing food by contextualising the images. By adding props, accessories and a human touch – knife and fork or a hand in the picture give the images help tell story. Another way to do this is through the perspective, and that’s what we’re going to be talking about in this blog post.
Then it comes to framing the image there are a lot of dos and don’ts of food photography. One of the dos is to get nice and close to the food, fairly low but with a slight elevation. The armature photography magazine and tutorials will also advise you not to shoot the food from above. What a load of nonsense, food blogs and influential Instagrammers shoot food from above so if that’s what consumers and foodies are used to seeing plates from above then you should definitely consider this as an option.
The low down shot is great, there’s nothing wrong with it because it’s a great way to layer your image and make the shot interesting for the eye. Although it’s so popular that every Tom, Dick and food photographing Harry is using this shot so you need to find new ways to make this interesting. A hand, human accessory (iPhone type thing) or some cutlery will make this image interesting. Also replacing the boring white or black back drop with add texture to your image too. But better still shoot the image from the point of view of a dinner or shopper.
Style a plate on a table with some cool accessories and a model at one end of the table. It doesn’t even have to be a trained model because you only need to have part of their body in shot. Position yourself at the other of the table and there you go. Trust me this is a great way to create an image that viewers will engage with. But don’t just rely on one type of image, mix it up and have a variety of shots. Or just call us and we’ll come and take some cool food photographs for you.
This blog post was written by Paul Tschornow owner of Photo Heads. Operating out of Bristol & Bath Photo Heads travels across the Uk to deliver commercial photography that doesn’t suck.