Brands need to improve the quality of their Instagram photographs

November 14, 2016





I’m going to talk about the use of photography in social media, specifically Instagram and a few suggestions to make your feed look better. However, before we get started let’s just make it clear that I’m not one of the millions of self-proclaimed social media gurus! My expertise comes is obviously photography.


Looking at a large brand’s Instagram feed recently, I was amazed at the quality of the content. It wasn’t terrible but it didn’t seem to be of the same high standard as their other marketing activities.  I can understand why, this company provide a financial service for small businesses. The subject matter isn’t particularly exciting and doesn’t lend itself to great photography – other businesses such as food or fashion brands have certainly got the advantage because their products lend themselves to beautiful imagery.


This company’s feed consisted of is a selection of images mostly taken at trade shows. So the majority of the feed features lanyard wearing men and women stood together at a brightly lit trade sow. The problem is that the feed is boring and the quality was understandably disappointing..



How exactly do you make financial services exciting? I don’t think that you can make financial products exciting to the wider Instagram audience but what you can do is make them relevant. If the service targets small businesses, use a narrative that appeals to small business owners, entrepreneurs and start-ups, which can be done by telling your customer stories. A simple headshot of a business owner with a comment about their business process or maybe a product shot relevant to an industry that you’re targeting. Use an appropriate hashtag and a strong photograph that encourages people to engage with your content.


The key things to consider are,

  • Produce content relevant to your target audience.
  • Use hashtags associated with the discussions that you want to be part of.
  • Stay consistent, so that people know what to expect from your feed.
  • The quality of your photography reflects on your brand so produce the best photographs that you can.






If you need any help with or even if you want to ask any questions about commercial photography, get in touch with us by emailing or call 07533 848 807.


All content Copyright © 2019 Photoheads.