We turned a collection of food photographs into a super short film about coffee. You should do something similar to make an impact by turning your professional photographs into a video.
This coffee film is the product of a busy food photography shoot. Last year I visited the fantastic Spoke & Stringer in Bristol to take some shots of the food and the venue and true to form I came away with hundreds of images. Literally hundreds – no joke.
I thought I’d make a short video to show you what to do when your photographer delivers a whole heap of photographs. You might only need a dozen pictures for a specific project but I always think that it’s better to have too many photographs than too few. You can use them for social media content or stock photos for future blog posts.
Instead of simply using the pictures in isolation you could do what I’ve done here and make a video. What’s great about something like this short (18 second) film is that it’s perfect for the foodie community. It’s more content for your audience, clients, customers, fans or whatever can consume. Your foodie followers want to see rich content about food and by giving them a short film like this, you’re sending out a message that you care about them enough to stitch together a collection of photographs in a meaningful way.
Chefs and fitness folk have been celebrities for such a long time and food & drink is so fashionable on Instagram, Snapchat and other social channels that food really is pretty rock n roll, baby. What this means for food producers is that you can’t just rely on the old fashioned food photography of the past – you know what I mean, the overly bright photographs of food in boring sterile environments. If you want people to buy your food and drink products, you’ve got to make it look cool. Your products must be aspirational, exciting or interesting. You can’t rely on iPhone pictures taken in a cheap kitchen. Remember, gritty photography is better than shitty photography.
You need good looking food photography that impresses so that when people visit your site, read your booklets or find you on social, they’re impressed. You might not get a second chance.