Personal brand Photography Shoreditch

May 31, 2019

Personal brand photography should be honest. Forget all the fake it to make it bull and embrace authenticity instead.

People realise the importance of photography to help build a personal brand. What needs to be considered is what is your personal brand? What do you stand for, what values do you want to represent, who are the people that you want to appeal to and what do they want to see? These are just some of the considerations that you might want to consider when shaping the direction of the imagery of your personal brand. So instead of simply trying to look cool think about what you want the photographs to say about you and who you want to speak to with the pictures.

So many people pose themselves with a MacBook drinking a takeaway latte at a bistro table – yawn. If you are a caffeine fuelled copywriter that works remotely then this image is well and truly done, and even then you might want to think differently.

You’ll also notice a ton of guys flashing fancy watches or posing next to expensive cars. The message here is obviously about money, they’ve got lots of money and they can help you make loads a money too but it doesn’t build trust. Theses guys look like they’ve wandered off the set of The Wolf of Wall Street and the only thing they could be trusted to do is rob your granny.

Another mix message comes from the way that photographers interpenetrate the brief given to them by female business leaders. For too long they looked super masculine, with padded shoulders and folded arms. In an effort to move away from that the pendulum has swung all the other way to create these super girly looking photographs that are only a small step away from a pillow fight. They don’t celebrate femininity as a strength they simply belittle it.

Honesty is without doubt the best quality. Don’t hide behind airbrushed images. Don’t pretend to be something you’re not and don’t disguise your strengths. Find the values that you want to represent and put them out there.

This shoot took place in side and around the studio in Shoreditch. The studio work uses the natural brickwork of the building and natural light, deliberately creating an honest feel that might have been lost with a plain background and studio lights. The external shots outside have an Urban feel from shooting in the streets of London but rather than the Mayfair feel it has the reality offered by parts of East London.

Our goal three inspiration words were ‘authenticity’, ‘confidence and ‘relaxed’. I think we cracked it.

This shoot took place in side and around the studio in Shoreditch. The studio work uses the natural brickwork of the building and natural light, deliberately creating an honest feel that might have been lost with a plain background and studio lights. The external shots outside have an Urban feel from shooting in the streets of London but rather than the Mayfair feel it has the reality offered by parts of East London.

Our goal three inspiration words were ‘authenticity’, ‘confidence and ‘relaxed’. I think we cracked it.

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Photo Heads can mostly be found photographing in London, sometimes in Bristol and occasionally elsewhere but we do travel throughout the UK and Europe.

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