STOP WAIT! Think about this before deciding on your headshot style.There’s more to picking a headshot photographer than have a quick gander at a photographer’s website or Instagram feed. By all means book a photographer because of his or her images – if you like my images of course I’ll turn up.But before simply picking a selection of random headshots, ask yourself the question what should I be looking for when picking my headshots?
That’s a really easy question to answer. The answer to this question is basic brand marketing 101.
There are countless uses for your headshot but you can think about this later but first lets get into the reason your here, what should you be thinking about when commissioning company headshots. You need to be thinking about those simple marketing questions.
You’re answering these four questions to decide what you’re most likely to include in your headshot. The framing the positioning, background – how much background you should see and what this might consist of.
By considering what you do you’re really thinking about how to tell the story about what you do. If you’re a banker think about what a banker might typically look like, how he or she might dress and what sort of environment you might find them. If you’re a floral stylist or a bespoke baker do the same exercise think about how people in your industry might present themselves. Think about the cliches. It doesn’t mean you should use them but you should be aware of them – you might want to avoid them.
What’s your story? You might have a passion or you might just be uniquely skilled to perform your job. This is something that can be translated into your messaging. If you’re the baker with a passion then maybe your headshot/press shot should show your enthusiasm. This might be where you have to embrace the cliched image of flower and dough, whisks and rolling pins, but find a stylish way to do this.
Who is your audience and what do they want to see. Back to the banker example, do you appeal to a traditionalist audience that want to see their banker dressed in pinstripes and three-piece-suits. Or do they want somebody much more modern that looks a bit more like them. Think about this and again it might structure how you dress and what you wear.
Who is your competition and what do their headshots look like. The one thing you want to make sure is that your pictures look better than theirs. Considering the points above you’ll weigh up whether your portraits should follow a similar style to your competitors, with slight improvements. Alternatively , you might be better suited to creating something totally different.
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Photo Heads can mostly be found photographing in London, sometimes in Bristol and occasionally elsewhere but we do travel throughout the UK and Europe.
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