Should you include a headshot with your client testimonials? There’s an argument suggesting that a headshot can add to the trustworthiness of the testimonial so it can’t hurt. There are a few things to consider first but on the whole it’s a good idea.
Full disclosure, I don’t use headshots with my testimonials but I’ll explain that too.
Testimonials are an important part of any business. Building trust with any potential customers and clients can be achieved through good references. Testimonials offer a bite sized ambassador comment. But only if they’re believable
Third party site reviews such as Trust Pilot, Google reviews and Facebook reviews sort of offer authenticity to a testimonials because they exist on an impartial platform. So when presenting your testimonials you want them to feel honest and that’s where the picture comes in.
A photograph is almost like a signature. It’s proof that there’s a real person behind the words. Especially if the person in the photograph looks trustworthy.
The picture needs to look believable so a headshot with an honest approachable looking subject. No serious poses, pouts or squinches.
You should also avoid bad photographs. Why dilute the quality of your site with a couple of dodgy client portraits. If your client doesn’t have a decent headshot then invite them to piggy back on one of your headshot sessions. Next time your photographer comes in, invite your client to join you. They’ll probably appreciate the opportunity to upgrade their picture to be used on their own website or LinkedIn.
If you’re wondering why I don’t have headshots connected to my headshots, there’s a good reason.
I agree that there’s definitely a benefit to a photograph accompanying a testimonial. However, I don’t think it’s necessarily a must have. It doesn’t suit the layout of this website. This site is (obviously) heavy on the photographs, which are used to guide people to the relevant sections of the site, I felt as though that adding testimonial portraits would make the site too busy. Instead I prefer to use this section as a break from the photography in order to add emphasis to the other sections.
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