Headshots with an office backgroundMarch 12, 2020
Headshots with an office background are incredibly popular. They’re popular for good reason but they aren’t always the best choice.
One of the reasons that they’re popular is because they can look more interesting than the tired white backdrop used by the old school headshot photographers. You can see why those dreadful shots of the suited and booted stood sideways in front of a white background look so stale. But part of the reason for that isn’t just because of the lack of imagination, it was also down to the skill of the photographer. There are a heap of headshot photographers creating great images, whatever the setting.
Another reason is to move away from the traditional looking corporate headshot. Dropping the corporate feel in favour of a relaxed look more in keeping with modern businesses can be achieved by showing off the cool workspace you inhabit.
As cool as the headshots can look it doesn’t mean that you have to use your office background to make your headshots look cool. doing something just because everybody else does it isn’t necessarily a winning strategy.
It’s always best to think about what the headshot says about your business and your people. The headshot (and its background) should reinforce your brand.
The reason they do work
The reason why headshots with an office background work is because they can look more authentic. Unlike the portraits in front of a studio style background, their natural setting can help to build trust.
Showing off your stunning open plan office also helps to how your company’s contemporary feel. With interesting furniture and cool architecture you’re differentiating yourself from the stuffy old offices with the oak tables or the tacky workspace built out of beige wood veneer desks and blue swivel chairs.
When they don’t work
On the other hand if you’re office is made up of naff furniture, looks messy and cluttered then it might now work. I’m all for polishing a turd and rolling it in glitter but sometimes it’s a case of cutting your losses and when it comes to it you might be better swapping out the office from hell and replacing it with a styled studio shoot. Not a naff background a well crafted background with a beautifully created image that shows people you’re concerned with quality.
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