Qualities to Look for When Hiring a Commercial Photographer for Your Project

December 15, 2020
commercial photography london

A commercial photographer is someone who specialises in working with businesses to bring their project to life through film. Their whole focus is with business to business relationships and telling the right story through imagery.

The photographs are developed to tell your story as a business, and they can talk through the vision that you have as a company. The best commercial photographers will have the right equipment and experience that other photographers do not have. A commercial photographer invests a lot of time and money into ensuring that they can meet the needs of their business clients, and with a full studio setup, can come to you to photograph events or day to day business life.

When you need professional shots done of your business event or your business in general, calling a commercial photographer should be your first port of call. They know how to produce the right images for what you need, from artistic shots to advertise your business, to the corporate portraits you need for your website. You can even have a commercial photographer take photographs of your products for that perfect shot.

The deadlines that you have for your project can be met, and photographers that specialise in commercial photography are excellent with project management and problem-solving.

Qualities to Look For

When you are on the hunt for a commercial photographer that you want to use time and again, there are a few qualities that you need to be looking for before you make your choice. Let’s go through them:

1. Variety

One of the most important things that you need from your commercial photographer is variety. Their portfolio should be able to showcase a variety of styles of work, and the quality of it should remain consistent.

For example, a commercial photography that showcases portraits, branding and marketing photography, event and media photography and commercial photography. The commercial photography styles include hotel and new apartment developments, advertising products, food photography and even fashion. The wide variety here should be enough to see your project through to the finish, and the quality is more than impressive.

2. Experience

When you are picking a commercial photographer, you need to consider their previous work history and track record. If you are a large business, you want to know that your commercial photographer has experience with large companies. Ask for testimonials and read reviews about your photographer of choice before you enter into a contract; it’s good for peace of mind.

3. Detail Oriented

A large part of all photography types is the ability to keep the focus on the smallest details along with the big picture. If you’re having products photographed, you need to ensure that your photographer has an eye for detail that you need for success.

4. Honesty

When it comes to booking a commercial photographer, you need to know that you have someone who is honest to help you to complete your project. This means someone who will talk you through your options for fees and be transparent about their insurance. They should also be open about their background and their portfolio so that you get a full picture of the person you will be working with for your business.

5. Legal Knowledge

The commercial photographer that you choose should be knowledgeable about the legalities surrounding copyright issues and contracts. If you are interviewing photographers and you can’t be sure they know whether the photographs are yours or theirs, step away. You need confidence in your photographer as their pictures can stand between your success and your failure.

6. Creativity 

Lastly, the one thing that you want from your commercial photographer is a passion for what they do. You want to know that they take your requests and needs as a business seriously, and you want to know that their creativity will come through their imagery. Storytelling is important for a business, and the right commercial photographer will ensure that their creativity comes through every picture. With the right photos, your project will be a success, and you will be able to enjoy a great working relationship in the future.


These are the absolute minimum you should expect when hiring a professional photographer. Whether you’re a budding entrepreneur starting up their new business, an experienced online retailer or a global brand marketing director, it’s important to get commercial photography right by starting with these 6 qualities to look for. Ultimately, we would like for you to be happy with your commercial photos and photography experience and move forward with confidence.

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