November 30, 2021

You’ve booked a photographer and now you’re asking yourself, how do I prepare for a business headshot? Step one is to avoid over thinking it. There’s nothing to worry about but to help prepare you I’ll outline some of the things that you need to consider below.


First things first relax! Easier said than done but the more relaxed that you can be the sooner it will all be over. Why not relax, what’s the worst that can happen? The worst case scenario is that you don’t like the picture and delete it.

So shake off the fear, eyeball the lens and have done with it. The purpose of the headshot is to make a good first impression, start building your personal brand and setting the tone so that people know what to expect when they meet you. Looking scared isn’t part of that plan – to overcome looking scared lean forward a little.

Looking at the lens and leaning in to the camera (slightly) will help shape the image, which in turn, will help you to look relaxed and in control. You might think that leaning back for that Ryan Gosling nonchalance is your style but forget it. More often than not you’ll look lazy, nervous or both.


Whether to smile or not is the big question. If you don’t smile there’s a risk that you’ll look a little grumpy. The sexy, smouldering look that you’re imagining in your head isn’t what will come out in the picture. You’ll probably just looked a bit pissed off.

Don’t worry a smile doesn’t have to be a big cheesy grin, you don’t need to show off every tooth in your head. A little simple smile will do just fine and will look nice and natural in the pictures.

What to wear

What to wear for a headshot is easy, keep it simple. Your face is the most important part of the picture, specifically your eyes so try not to distract too much by wearing a Micky Mouse tie or Hawaiian shirt.

Big jewellery can be also be a little distracting but subtle piece are fine.

Glasses can sometime cause the photographer a lot of work but if you always wear your glasses then keep them on for the photograph.

Hair and makeup

If you’ve got time to get a haircut before then great but don’t worry if you don’t. The most important hair to focus on sits with the boys and it’s those sneaky little nose and ear hairs – don’t forget to trim those.

Top tip with makeup is to keep fairly simple. Yes you can have fun with your makeup and use the makeup strategy employed for date night or you can apply a normal office makeup strategy. The thing to avoid is using makeup to hide behind. Trust me you don’t need to go heavy on the foundation to hide your complexion. It you do have a pimple on the day of a shoot I can do something about it. Feel free to use a little concealer or foundation but don’t you don’t need to worry too much.


Thanks for reading this post (HOW DO I PREPARE FOR A BUSINESS HEADSHOT). For more headshot related blogs try one of the posts.

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